Auburn’s Media and Messaging workshop provides the skills you need to identify and adhere to a core message, framed by compelling values and anchored by story, and to deliver it effectively in a range of interview contexts. This training, focused on what you want to say and how you say it most compellingly, is core to your success in any communication work you do — social media, the opinion page, podcasts, video, radio, books – you name it.
YOU’LL WALK AWAY WITH…
Our trainers travel anywhere in the U.S. and around the world. We also have a state-of-the-art meeting space in Manhattan. Trainings are offered for a fee, and occasionally Auburn can assist groups in fundraising to cover the training costs.
Contact our Director of Program Operations, Courtney Weber Hoover at [email protected], or call 212-870-3187.
Alston, Macky. “All I Have is a Voice,” Huffington Post, 11/10/2016.
Alston, Macky. “You Have Something to Say That We Need to Hear,” Huffington Post, 7/31/2015.
Alston, Macky. “Leaders Like MLK Are Not a Thing of the Past, But We Must Shape the Moral Frame of Our Day,” Huffington Post, 1/12/1014.
Macky Alston is a Senior Vice President at Auburn Seminary, where he works to equip faith leaders to stand for justice. An award-winning documentary filmmaker, Macky founded Auburn Media in 2002 and since then has served as its director, innovating a range of programs related to media and religion and media training over 6,000 leaders on a wide range of justice issues, including many of the most influential faith leaders of our day. Macky’s films include Love Free or Die – PBS 2012; Hard Road Home – PBS ’08, The Killer Within – Discovery Films ’06, Questioning Faith – HBO ‘02, and Family Name – PBS ’98. He has won at Sundance twice and received the Gotham Open Palm Award, three Emmy nominations, and appeared widely in the press, including The Oprah Winfrey Show, The Today Show and The New York Times. A graduate of Union Theological Seminary, he comes from a long line of ministers in the American South and grew up exposed to the power of religion, politics and the media, as charismatic leaders on the Left and Right shaped society and history for generations to come.
Rev. Kellie Anderson-Picallo is a minister and media professional. She is an ordained Presbyterian PC(USA) minister and a former PBS and Discovery Channel producer who has received awards including a Time Magazine Award, an Emmy Award and 2 Telly’s before turning to a Call to ministry. A frequent preacher and teacher, she knows the power of the media to create social change. The co-creator of the weekly social media platform 90-Second Sermon, she consults, produces and project manages for churches and organizations. After years serving an innovative pastorate, Kellie now serves as the Director of Engagement at Auburn. She received her M.Div at Union Theological Seminary.
Rev. Ashley Harness is a communications strategist with almost a decade of experience in non-profit media work and is also ordained in the United Church of Christ. When she is not enjoying leading worship, standing for justice or listening deeply in pastoral care at Lyndale United Church of Christ, she consults with the Center for Progressive Renewal to help progressive churches across the country grow. Ashley also consults through Auburn Seminary’s digital organizing and media teams, providing confidential training and counsel to religious leaders seeking to use social and traditional media as a pulpit. You can follow her writing on the Huffington Post. Ashley received her Masters of Divinity at Union Theological Seminary in 2012 and her Bachelor of Arts at Brown University in 2005.
Hussein Rashid, PhD, is founder of islamicate, L3C, a consultancy focusing on religious literacy and cultural competency. Hussein earned his PhD at Harvard University in Near Eastern Studies and Languages and serves as a contingent faculty member at several New York-area universities. Hussein’s research focuses on Muslims and American popular culture. He is a fellow with The Ariane de Rothschild Fellowship in Social Entrepreneurship, the American Muslim Civic Leadership Institute, and the Truman National Security Project. Hussein is on the editorial boards of Religion Dispatches, The Islamic Monthly, and Cyber Orient. He regularly appears on mainstream media, including CNN, Channel 4 (UK), Al-Jazeera America, The New York Times, The Wall Street Journal, and has published at On Faith (Washington Post), Belief Blog (CNN), On Being (NPR), The Revealer, and as a contributor to Religion News Service.
Susan Reed is a nationally recognized media consultant, focusing on media strategy and training, strategic planning and positioning, as well as editing and writing. From 2011 to 2013, Reed was Director of Media Strategy & Innovation at Auburn. Reed’s career has included positions as Editor-in-Chief of O, The Oprah Magazine, Editor-in-Chief of Conde Nast’s Golf for Women Magazine, Senior Literary Agent at IMG; Reed has also held senior editorial positions at Conde Nast’s Women’s Sports & Fitness, People Magazine, and Saturday Review. Reed has consulted for Simon & Schuster on new media strategy and marketing, and has been a consultant for the Ford Foundation’s Religion in the Public Square program. Reed serves on the Board of Directors of New York Theological Seminary and The Francis Asbury Palmer Fund. She is a former Director of Friendfactor, a social media-based LGBT advocacy organization. She is a graduate of Vassar College and The Sidwell Friends School.
Erica Williams Simon is a social impact strategist, millennial expert and media personality. She is the CEO of EWS Strategies, LLC a social impact consulting firm, and the creator of “Impact Academy” an education and training program for next generation change-makers. Previously, Erica served as Senior Strategist at Citizen Engagement Lab (CEL). Listed by Politico.com as one of 50 Top Politicos, she was also the co-founder of Progress 2050, a first of its kind project at the Center for American Progress that develops policy and engagement models for an increasingly diverse America. Erica is an NAACP 40 under 40 leader, a Case Foundation Social Citizen Ambassador and O Magazine Women’s Rule Leadership Award Winner. She has appeared on HBO’s Real Time with Bill Maher, Charlie Rose, MTV, BET, CNN and a host of other programs with her work/writing being featured in Harvard Business Review, Washington Post and CNN.com. She is a proud preacher’s daughter and Washington area native where she lives with her high-school sweetheart husband.
The training was outstanding – both the spirit in which we dove into the work (I loved how many times our trainer said the word “love”), the methodology we were introduced to, the technical expertise you shared, the real practice you helped facilitate, the community you built in such a short amount of time and the overarching support of your team- all of it was just beautiful.
I am going to be such a better, more compelling, and effective leader because of all of you. One of my mentors tells me “you have such a bright nashama (soul) – it radiates”- I want to learn how to tap into my nashama with our message and it’s obvious that you all are the best folks to do that work with…. You all are doing something significant and gorgeous. You are giving me hope in a deep way.
– Stosh Cotler, Jewish social justice leader
THANK YOU! This was the BEST TRAINING EVER!! These young leaders were thrilled to the bottom of their toes and hearts. You are doing critical work, and you are bringing clear strong voices to the public forum from Portland to Tucson to Chicago to Philadelphia to Brooklyn. The network is building, and we are gaining reason to call it a movement.
– Anne Howard, Executive Director of a Christian Social Justice fellowship
All week I’ve been hearing glowing feedback from students as I’ve run into them on campus. One student told me it was “the best thing I’ve done since I’ve been in seminary” and several students have told me that everyone should have this training (or that their pastors need it!). All of the comments I’ve heard have reflected that general enthusiasm, though. I was deeply moved by the passion that students brought to the training, and by the chance to watch them finding their voices, and honing their messages. What a great gift.
– Dr. Letitia Campbell, Candler School of Theology-Emory