SOCIAL MEDIA FOR FAITH-ROOTED JUSTICE WORK

DISCOVER HOW TO USE SOCIAL MEDIA AND OTHER FORMS OF WEB-BASED MEDIA TO AMPLIFY YOUR VOICE, ADVANCE YOUR CAUSE, AND PROMOTE THE WORK OF YOUR ORGANIZATION.

Through hands-on engagement, you will design and test your own social media campaign, deciding between the use of current platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube, as well as choosing which pieces of digital content to produces such as posts, blogs, videos, and memes.

The training will draw upon the wisdom and experience of people in the room, infuse the group’s practice with the inspiration of an Auburn expert practitioner, and analyze recent campaigns that have changed the game — both in positive and negative ways.

YOU’LL WALK AWAY WITH…

  • An introduction to the tools of online faith-rooted organizing
  • Theories behind successful online (and offline) campaigns
  • Ways to test your own campaign ideas and digital strategies
  • Exercises that help you put newly-learned concepts and skills to use in a real-time atmosphere.

FAQ/CONTACT US

Our trainers travel anywhere in the U.S. and around the world. We also have a state-of-the-art meeting space in Manhattan. Trainings are offered for a fee, and occasionally Auburn can assist groups in fundraising to cover the training costs.

Contact our Director of Program Operations, Courtney Weber Hoover at [email protected], or call 212-870-3187.

RESOURCES

Listen to podcasts by the Auburn team:

  • Auburn vice president for movement leadership Caitlin Breedlove’s podcast Fortification
  • Auburn trainer Erica Williams Simon’s podcast The Call

Connect and learn more about leaders of faith and moral courage on Auburn Voices

Follow Auburn on Twitter and Facebook, and consider starting a faith-rooted digital campaign for justice on Auburn’s Groundswell petition platform!

TRAINERS

Rev. Ashley Harness is a communications strategist with almost a decade of experience in non-profit media work and is also ordained in the United Church of Christ. When she is not enjoying leading worship, standing for justice or listening deeply in pastoral care at Lyndale United Church of Christ, she consults with the Center for Progressive Renewal to help progressive churches across the country grow. Ashley also consults through Auburn Seminary’s digital organizing and media teams, providing confidential training and counsel to religious leaders seeking to use social and traditional media as a pulpit. You can follow her writing on the Huffington Post. Ashley received her Masters of Divinity at Union Theological Seminary in 2012 and her Bachelor of Arts at Brown University in 2005.

Erica Williams Simon is a social impact strategist, millennial expert and media personality. She is the CEO of EWS Strategies, LLC a social impact consulting firm, and the creator of “Impact Academy” an education and training program for next generation change-makers. Previously, Erica served as Senior Strategist at Citizen Engagement Lab (CEL). Listed by Politico.com as one of 50 Top Politicos, she was also the co-founder of Progress 2050, a first of its kind project at the Center for American Progress that develops policy and engagement models for an increasingly diverse America. Erica is an NAACP 40 under 40 leader, a Case Foundation Social Citizen Ambassador and O Magazine Women’s Rule Leadership Award Winner. She has appeared on HBO’s Real Time with Bill Maher, Charlie Rose, MTV, BET, CNN and a host of other programs with her work/writing being featured in Harvard Business Review, Washington Post and CNN.com. She is a proud preacher’s daughter and Washington area native where she lives with her high-school sweetheart husband.

TESTIMONIALS

“Auburn’s training on organizing in a modern age helped us grapple with how to integrate digital strategies with on-the-ground organizing.”

– Aliza Levine, JOIN for Justice